Post Tagged with: "Advertising"

WordPress Simplifies Monetization For WordPress.Com Bloggers With WordAds Release

WordPress Simplifies Monetization For WordPress.Com Bloggers With WordAds Release

0 / November 30, 2011 11:52 pm

The confusion between WordPress.com blogs and the self-hosted WordPress.org blogs is generally one of the first distinctions those new to blogging have to make when setting up their WordPress blogs. Now users of the former can more easily make a […]

Newspapers going retro with ads while saying ‘smart people read newspapers’

Newspapers going retro with ads while saying ‘smart people read newspapers’

0 / October 26, 2011 6:14 pm

I ran across this rather interesting advertising campaign from the Newspaper Association of America courtesy of Thomas Baekdal that seems to be insinuating that the really smart people out there are newspaper readers while the rest of us are losers […]

Tablets returning better click-throughs than its PC cousin

Tablets returning better click-throughs than its PC cousin

0 / October 14, 2011 1:01 pm

According to a new report out from Marin Software’s Paid Search Quarterly Benchmarking Report click through rates on paid-search ads is better on tablets than what they are on PCs. The results of the report come from 800 advertisers and […]

Ad spend not keeping up with social media adoption says Forrester

Ad spend not keeping up with social media adoption says Forrester

0 / September 19, 2011 3:30 pm

Social media is quickly becoming the next major marketing horizon the problem is, according to Nate Elliot, Forrester vice president and principal analyst, is that brands aren’t allocating ad spend to match social media uptake. The main reason being given […]

Premium Internet Publishers Attract Higher Conversion Rates For Advertisers [Study]

Premium Internet Publishers Attract Higher Conversion Rates For Advertisers [Study]

0 / August 9, 2011 11:25 am

Premium Publishers who rank in the top 100 ComScore websites are more effective at attracting and converting users in performance-based campaigns than sites that rely on long-tail keywords according to a recent study conducted by retargeting firm Criteo. Criteo used […]