Content|October 14, 2011| Author: Steven Hodson|Tags: ,

Tablets returning better click-throughs than its PC cousin

According to a new report out from Marin Software’s Paid Search Quarterly Benchmarking Report click through rates on paid-search ads is better on tablets than what they are on PCs.

The results of the report come from 800 advertisers and agencies worldwide and their $2bn annual paid-search ad spends.

The majority of the money, at 93%, was allocated to PC while 5% went to smartphones and finally 2% went to tablets.

However, the report highlighted that the ads served on tablets have a much higher click-through rate (CTR) than on PC, while the average cost-per-click (CPC) for advertisers is almost a third lower (29%) than on PC and smartphones.

Yahoo and Bing advertisers saw click volumes rise 43% year on year, while CPC dropped 10%.

via New Media Age

It looks like the tablet market might be a sleeping giant when it comes to ad spends and revenues.