Video & Audio|August 22, 2011| Author: Kim LaCapria|Tags: ,

Rdio Drops Industry’s First Unlimited Family Plan

Music subscription service Rdio has tossed a bone to subscribers that have more than one user in the same household.

The service announced that they’re rolling out a plan not too unlike cell phone family plans, perhaps as a response Spotify’s much-lauded entry to the market. While it seems like the opposite of a wet dream for music licensers- lots of people listening to songs for less money!- the pricing incentives are low enough that it’s probably not going to mean less extravagant Cribs on MTV. The move follows some aggressive initiatives from Rhapsody and MetroPCS, as well as an unspecified project from RIM for BlackBerry in an attempt to grab some music streaming market share.

The upside for a family or other cohabiting people comes mainly in the form of profile segregation. If you are a Netlix user with kids, you know that it is a minor inconvenience to have your viewing or listening history influenced by someone of questionable taste. It stands to reason that if you’re sharing Rdio accounts with the tween set, a playlist full of Justin Bieber or the like would render the service less convenient for you.

Per a press release from Rdio, the service can be accessed on devices including “a web, Mac or PC desktop client, mobile devices such as iPad, iPhone, Android, BlackBerry and Windows Mobile 7, in-home devices like Sonos and Roku, and in the car via Pioneer AppRadio.” The release illustrates the new Rdio pricing as follows:

  • Rdio Web: $4.99/month
  • Rdio Unlimited (web, desktop, mobile, offline, home and car): $9.99/month
  • Rdio Unlimited Family (Unlimited features for each account): 2 accounts $17.99/month (10% savings)
  • 3 accounts $22.99/month (23% savings)
  • Add additional accounts for $9.99/month each
While the incentive to add accounts exists here, it doesn’t seem to be compelling enough to lure users of other services if Spotify, Grooveshark or Pandora already have their hooks in. However, tempted parties can get a free 7-day trial of Rdio to give it a test run.