Content for mobile is proving to be a major growth area for traditional publishers, who are adapting the practice of optimizing their publications for e-readers, smartphones and other mobile devices at a breakneck pace.
85% of the magazines in the United States and Canada offer their content for devices like tablets and iPhones, up from 76% over 2010. The results come from a survey undertaken by the Audit Bureau of Circulations entitled “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings,” and it revealed that 88% of newspapers, 83% of consumer magazines and 79% of business publications publish content for the devices.
According to Media Business and perhaps not surprisingly, publishers favored Apple devices to carry their content:
A significant amount of publishers produced content for Apple mobile devices, such as the iPhone (61%) and the iPad (54%). At the same time, publishers are skeptical of the Apple Newsstand, with just 8% saying Apple’s Newsstand approach was favorable to publishers. Additionally, 42% of respondents said the publishing industry needs to develop an alternative to Apple.
The full survey can be found here.