Articles By: Steven Hodson

Ad spend not keeping up with social media adoption says Forrester

Ad spend not keeping up with social media adoption says Forrester

0 September 19, 2011 3:30 pm

Social media is quickly becoming the next major marketing horizon the problem is, according to Nate Elliot, Forrester vice president and principal analyst, is that brands aren’t allocating ad spend to match social media uptake. The main reason being given [...]

Spot.us founder hired by Berkeley J-School to research biz models

Spot.us founder hired by Berkeley J-School to research biz models

0 September 19, 2011 1:41 pm

It seems that the Berkeley Graduate School of Journalism wants to get a better handle on what makes for a successful online business model and have hired the founder of Spot.us, David Cohn, to do some research on the matter. [...]

What the hell Facebook, are you trying to drive us all crazy?

What the hell Facebook, are you trying to drive us all crazy?

0 September 16, 2011 4:15 pm

I swear going to Facebook is starting to resemble going to a dentist appointment. You know you have to go, but the whole time you are there you feel like you’re going to crap your pants because the experience is [...]

The subscription model is not as sustainable as some might think

The subscription model is not as sustainable as some might think

1 September 15, 2011 7:25 pm

For most of the life of Web 2.0 the rallying cry has been “Free is the way to go” with the majority of new media going with the tried and true ad supported model of making money. Then slowly we [...]

If we want our new media world to have real innovation we have to break the carrier stranglehold.

If we want our new media world to have real innovation we have to break the carrier stranglehold.

0 September 12, 2011 10:18 pm

I love optimism. Really I do, but with every press release from spanking new start-up promising all kinds of innovation I look no further than my last months bills for internet access and wireless mobile service to see how laughable [...]

Once more the idea of ‘blog code of ethics’ rears its ugly and stupid head

Once more the idea of ‘blog code of ethics’ rears its ugly and stupid head

1 September 12, 2011 5:35 pm

In this new media world blogs, and the people, like myself, who write for them, are sort of the old timers and as such we see the recycling of ideas and topics, both interesting and stupid, as an inevitable part [...]

The Aol – Yahoo merger rumor, or how two really inept executives dance the two-step to oblivion

The Aol – Yahoo merger rumor, or how two really inept executives dance the two-step to oblivion

0 September 9, 2011 8:24 pm

You want what has to be the biggest laugh of the week? Apparently there is a rumor floating around the tech blogosphere that talks are underway that one inept company, aka Aol, is going to acquire another inept company, aka [...]

TechCrunch and getting all sour lemons over discovering you’re not so damn special after all

TechCrunch and getting all sour lemons over discovering you’re not so damn special after all

1 September 8, 2011 7:54 pm

Aren’t delusions of grandeur and chest puffing self-righteousness a riot to watch take place when you know in the end it’s all just for show. I mean what else can your take away from this last couple of days of, he [...]

The flap over Netflix ‘supposedly’ restricting simultaneous streaming shows how ludicrous tech blogging can be

The flap over Netflix ‘supposedly’ restricting simultaneous streaming shows how ludicrous tech blogging can be

0 September 7, 2011 11:54 am

This morning when I started going through my feed reader and getting ready for another day of writing about tech and the such, the one story that was flowing fast and furious was that Netflix had decided to start enforcing [...]

Why buying Hulu would be nothing but a mug’s game

Why buying Hulu would be nothing but a mug’s game

0 September 7, 2011 10:56 am

As my colleague James Johnson here at Medacity has written about a few times here, Hulu is apparently up for sale to any company dumb enough to fork over the money, and lots of it, only to quite possibly end [...]

Yahoo continues its slide into irrelevancy as board gives Carol Bartz the boot

Yahoo continues its slide into irrelevancy as board gives Carol Bartz the boot

0 September 6, 2011 7:18 pm

There is no getting around the fact that Carol Bartz’s tenure as the CEO of Yahoo was nothing short of tumultuous, but according to Kara Swisher at All Things D that time has come to an end as the Yahoo [...]

All you Netflix whiners need to STHU. Seriously.

All you Netflix whiners need to STHU. Seriously.

5 September 5, 2011 4:21 pm

There is a war going on right now and while it might not be bloody or leaving bodies strewn all over the place it is a nasty war and you my friend are the frontline troopers. It is a war [...]