MSM|September 5, 2011| Author: James Johnson|Tags: ,

Guardian News & Media Closes Three Supplements As ‘Digital First’ Strategy Moves Forward

Guardian-co-uk website screenshot

Guardian News & Media on Monday announced that they have chosen to close three print supplements as they move forward with their “digital first” policy.

The company closed G3 supplements for Media, Education and Society. The supplements will be pushed into the main newspaper and will continue to operate their online presence as they have in the past.

The announcement wasn’t created in haste, the company tested their new setup for six-weeks and received positive feedback from readers and advertisers who say they enjoyed more “prominent exposure to their audiences.”

In a statement about the consolidation the Guardian notes:

“That the company has been seeing significantly more activity online from the kinds of readers that would have been the natural audience for the printed sections: the company says it now operates 11 ‘professional online networks’ have have signed up close to 80,000 members in less than a year”.

The supplements in question were all experiencing a decline in print readership as more users decided to move towards an online presence.

Last month we reported that the company was consolidating user databases online and now it looks as if they plan to further consolidate their print outlets into their digital outlets, a smart move in the age of new media.