MSM, Services|August 30, 2011| Author: James Johnson|Tags: , ,

CNN Buys Personalized iPad News Reader Company Zite

 

Zite Magazine for iPad

CNN on Tuesday announced that they have purchased Zite, a personalized news reader iPad app that was created by a team of eight employees.

In their press release CNN revealed that they would allow Zite to run as a “separate, stand-alone business” and that the company will continue to develop the Zite iPad app while creating new features.

CNN executives hope to eventually integrate Zite into their core media products and have promised that the Zite program will continue it’s promise to “automatically [learn] what you like,” thus delivering personalized content to the company’s users.

In the press release KC Estenson, general manager of CNN Digital said:

“The technology that sits behind Zite is very powerful and you could imagine that coming over to to CNN’s core products to help make what CNN publishes more personalized and customized for each user,” while he added, “That’s a bet we want to make: sites and services that provide general interest news will need to become more personalized.”

Currently the program displays thousands of sources and chooses which content to show based of an algorithm that measures Twitter history and reader behavior.

According to Zite CEO Mark Johnson the program will remain “source agnostic” and refuse to favor CNN outlets over other sources.

Johnson promises that the Zite news reader will only get better now that he can tap into CNN’s vast resources to grow the platform.

While the price of sale is not known All Things D’s Kara Swisher reports that a deal was made somewhere in the vicinity of “$20 million to $25 million.”

iPad users can pick up the app for free at this time, unfortunately no iPhone or Android options have been released.