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One of the larger signs of digital media growth is its adoption by firms outside its realm by companies perceived as more traditional or established.
The latest company to aggressively ramp up their digital publishing strategy is British retailer Harrod’s, who have just announced they’re releasing a online magazine to enhance their “long term global presence.” The project is scheduled to launch next month ahead of the Christmas season, and will be coupled with a “transactional mobile site” to entice users to purchase items from harrods.com through mobile devices and tablets.
Digital agency I Spy will be managing the initiative, and David Worby, the head of Harrod’s Direct commented on the digital magazine’s launch:
“These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing harrods.com for increased demand but looking to give the brand a greater global online presence.”
Back in May, the company launched an iPhone GPS app to help shoppers navigate the store’s interior while shopping. At the time, a rep for Harrod’s said that the company was “continuously aiming to offer our customers the optimum level of service through use of new technology.”
[via]
