The New York Times had an embarrassing mishap earlier this week, when an email intended for a small pool of customers- about 300- was accidentally sent to 8 million email addresses.
If you’ve sent any significant amount of email in your lifetime, you’re probably well-familiar with the dynamic of sending one to the wrong person, with disastrous consequences. While the Times gaffe wasn’t too bad, the sheer magnitude is embarrassing for the paper, as it tries to fashion itself a pioneer in the mainstream push toward digital media.
The times contacted the list of those who received the communication in error twice after the email- once identifying the initial message as spam and a second message correcting it. Ultimately, Times spokeswoman Danielle Rhodes Ha commented:
“An email was sent earlier today from The New York Times in error. This email should have been sent to a very small number of subscribers, but instead was sent to a vast distribution list made up of people who had previously provided their email address to The New York Times. We regret this error and we regret our earlier communication noting that this email was SPAM.”
The paper says it is taking “every precaution to ensure this does not happen again.”