Perhaps getting stomped, pepper-sprayed, frozen or otherwise braving the rigors of Black Friday is finally falling to the wayside proper for Cyber Monday, as sales in 2011 were up 18% over 2010 as of 9PM tonight.
Traffic was up even higher, as visits soared 43% over the traffic for Black Friday sales in 2010, USA Today reports. Sales for electronics were (not surprisingly, if you’ve been keeping an eye on promotions) the big standout, with the category up 26%. CEO of the National Retail Federation Matt Shay told the paper that the 2011 Cyber Monday sales boom provided retail businesses a “needed shot in the arm to [their] nascent recovery,’ and apps performance specialist Steve Tack cited improved web architecture as a reason sales have improved between the 2010 and 2011 holiday seasons:
“The industry has done a pretty good job of getting a stable site that is better at dealing with the demands placed on it… People only have so much patience. If a site is not loading fast enough, they’ll abandon it.”
The early stats were culled by Web performance analytics firm IBM Smarter Commerce.