Content, Services|November 19, 2011| Author: Kim LaCapria|Tags:

Glam Media Launches New Video Advertising Platform, GlamSplash

glam media glam splash

In the lead up to an IPO, “the number one vertical social media company with the largest online global reach in lifestyle” Glam Media is launching a new video advertising platform called GlamSplash, to add the standard 30-second TV ad spot to web content.

The “number one vertical social media company with the largest online global reach in lifestyle” (as per a press release) has more than 2,500 publications catering to a mostly-female demographic, and reaches more than 200 million unique visitors per month. Glam Media Chairman and CEO Samir Arora talked about the GlamSplash launch in a press release:

“With consumer time increasingly moving to digital and social–brands want to consistently deliver emotionally engaging and socially amplified ads to passionate audiences on any device at any time. GlamSplash is the first integrated, cross-medium digital ad platform offering the effectiveness of 30-second TV spots by providing a rich media and video canvas with enough time engagement to get meaningful audience attention that leads to deep emotional brand impact across Glam Media’s massive reach of 200 Million users a month.”

Major Auto, CPG and Timberland are already using the SplashPress platform, and Brian McGovern of Timberland commented on the platform in the press release:

“We wanted to develop a program that leveraged Glam Media’s influencers to produce meaningful editorial content which, combined with our rich product imagery, would stand out and grab people’s attention during this busy shopping season. We viewed GlamSplash as a great way to reach consumers across all digital touch points.”

GlamSplash was built on “GlamAdapt architecture.”