Video & Audio|November 9, 2011| Author: Kim LaCapria|Tags: ,

Facebook Details Streaming Music’s Social Boon

facebook music open graph

Facebook integration with streaming music services like MOG and Spotify has had a massive impact on the apps, Facebook says in a new post to their developer blog.

The social network points to f8 as a catalyst for the explosion in sharing of streaming music. There have been more than 1.5 billion shares since the conference among the apps that have integrated the Open Graph. Facebook breaks down the impact on individual services on the developer blog:

  • Spotify: Already one of the defining social music apps on the web, they expanded to the US this summer and added well over 4 million new users since f8.
  • Earbits: Y Combinator-funded startup built by a team of musicians saw a 1350 percent increase in the number of users becoming fans of the band they’re listening to.
  • MOG: Their uniquely social business model has led to a 246 percent growth in Facebook users since f8.
  • Rdio: Their strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
  • Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
  • Deezer: Based in France, they’ve added more than 10,000 users per day since finalizing their Open Graph integration.
According to Facebook, apps have seen on average between two and ten times more active users since the integration, and ticketing services like Ticketmaster, Eventbrite and Ticketfly have seen $2 to $6 sales increases for every link shared on Facebook.