MSM|November 3, 2011| Author: Kim LaCapria|Tags: ,

‘New York Times’ Paywall Actually Bumped Home Analog Subscribers

new york times paywall circulation

While the controversial paywall implemented by the New York Times has not yet managed to offset print losses, there is some good circulation news that the paper of record can chalk up to the move.

Several papers across the country have followed suit, adding paywalls that closely mimic or are identical to that of the New York Times, and perhaps the measure will pay off for some of the city broadsheets in similar ways. Audit Bureau of Circulation (ABC) released some figures earlier this week showing a teensy boost in Sunday home delivery for Times readers after the paywall went up, and Observer.com listed the stats:

For the 6 month period ending in September, Sunday home delivery circulation averaged 992,383, an increase of .2 percent over last year… The total print circulation for Monday through Friday was 770,586, and total Sunday print circulation was 1,273,219. Total average combined circulation was 1,150,589 for Monday-Friday and 1,645,152 for Sunday.

Including digital readers, the Gray Lady “averaged 380,003 digital readers Monday through Friday and 371,933 on Sunday.”