MSM|October 27, 2011| Author: Steven Hodson|Tags: , ,

Radio listening hours take a big hit in a new media world

When it comes to the effect that  the Web is having on our world most of the attention is directed towards video and big music media companies, however there is also another player in the old media world that is facing some massive changes going forward.

According to the newest numbers from Rajar the number of people that are listening to terrestrial radio each week has been dropping month over month for the last three month. During that time however digital radio had been steadily growing with some 300m listening hours under its belt.

The percentage of people tuning into radio each week fell to 90.7% in the three months to the end of September, a slight decline from 91.7% in the previous quarter.

The percentage of audiences listening via digital platforms increased to 28.2%, up from 26.9% in the previous quarter and 24.8% the year before, showing that digital channels are steadily growing. Digital listening hours reached 300m for first time.

via New Media Age

This doesn’t surprise me at all, and if we really look at the industries involved here I could easily see terrestrial radio going the way of the Dodo bird and long before any other of the old media formats.