She will also be responsible for contributing to advertising partnerships that bring forward new, innovative opportunities for brand marketers, with a focus on integrated, cross-platform solutions. She will report to Ned Brody, Chief Revenue Officer. Her first day will be October 24.
Speaking about Janet joining the fold Chief Revenue Officer Ned Brody said:
“We are thrilled to welcome Janet back to AOL to become a part of the advertising leadership team as we continue to partner with our clients and agencies to create cutting-edge strategic marketing solutions,” and “Known for driving creative large scale ideas, Janet is an award-winning professional in the industry and has been a strategic partner to many world-class brands. Janet has years of experience not only in marketing and sales strategy, but also sales management and creative development.”
Balis says she’s happy to be rejoining AOL and cites their “best-in-class” content, original work and innovative technology as reasons for her return.
Balis most recently served as the Executive Vice President, Media Sales & Marketing at Martha Stewart Living Omnimedia (MSLO) where she led over 100 sales, marketing and ad operations employees in all forms of the company’s print, broadcast and digital media assets.
AOL offers the following further background about Balis:
“From 2004 to 2007, Balis was Senior Vice President, Sales Development for AOL, LLC, where she led the national team responsible for developing idea-driven marketing solutions for advertising clients. She spent over five years at Time Inc., where she led digital sales and marketing across the division’s web sites. Earlier in her career, she spent time at both Goldman Sachs and A.T. Kearney.
Balis holds a BA from Columbia College and an MBA from Harvard Business School. She was named a 2010 Women to Watch by Advertising Age and a 2006 Crains Top 40 Under 40.”
Do you think Janet Balis has what it takes to turn around the ad market for AOL?