MSM|October 18, 2011| Author: Steven Hodson|Tags: , , ,

Ford VP to deliver this year’s BlogWorld & New Media Expo keynote

BlogWorld definitely isn’t above trying new and different things and this year’s Expo is no different as they just announced that Jim Farley, Ford Group Vice President, will be delivering this year’s keynote.

Farley is vice president for global marketing, sales and service for Ford and this will be the first time that an automotive executive will be giving a keynote at a BlogWorld & New Media Expo. Beside talking about how Ford is trying to move to a more authentic and progressive marketing stance he will also be showing of some new features that are coming to the all-new Ford Escape.

The keynote will also be used to help kick off Ford’s latest digital and social media marketing campaign, as well as how their efforts within the social media world have helped them connect with customers around the world like never before.

Ford Motor Company has been recognized as an industry leader in digital marketing and social media, and this year marks the company’s third year as a sponsor at BlogWorld & New Media Expo.

Through innovative campaigns such as the Fiesta Movement, in which 100 digital influencers were given Ford Fiestas for six months, and the live reveal of the new Explorer on Facebook, the company has continuously evolved its marketing and communications programs to meet changing customer needs and trends.

Farley will also give attendees a closer look at a new feature launching very soon on the all-new Ford Escape which will be revealed in mid-November at the Los Angeles Auto Show. In addition, he will reveal and kick off Ford’s latest experiential digital and social media campaign live from BlogWorld & New Media Expo.

“We are thrilled to have Jim keynoting at BlogWorld & New Media Expo this year,” said Rick Calvert, BlogWorld CEO and co-founder.  ”Ford is continually experimenting and searching for new ways to provide value for its customers and humanizing its brand with social media. Being one of the largest companies in the world it is extremely interesting for our community to hear the lessons Ford has learned and how its social media strategy continues to evolve.”

via PR Newswire