Video & Audio|October 13, 2011| Author: James Johnson|Tags:

Netflix Signs New Deal With CW, Retains Non-Exclusive Streaming Rights

The CW

Netflix on Thursday announced a new four-year deal with the CW network, a partnership that will allow the streaming video provider to offer previous and new series shows to their customer base of more than 24 million subscribers.

Under the deal Netflix will retain non-exclusive rights to stream scripted CW series’ through 2014-2015. Among new shows are “Ringer,” “The Secret Circle,” and “Hart of Dixie.”

Netflix will also receive more than 700 hours of previous-season episodes including “The Vampire Diaries,” “Gossip Girl,” “90210,” “Supernatural,” “Nikita” and “One Tree Hill.”

Speaking about the 4-year partnership Leslie Moonves, President & Chief Executive Officer, CBS Corporation said:

“This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace … It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network.  It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetization windows.”

Ted Sarandos, Chief Content Officer at Netflix adds:

“We have long admired the CW’s ability to connect so passionately and directly with a very important and difficult to reach demographic,” and “This is programming for the on-demand generation and we hope this agreement deepens the relationships viewers already have with these powerful entertainment brands.”

The CW hopes to gain a new demographic for their shows through the Netflix partnership while Netflix hopes to grab the all important CW demographic which includes teen and young adults.

Do you think the Netflix/CW partnership is a smart move for both organizations?