Video & Audio|October 4, 2011| Author: Kim LaCapria|Tags: ,

ABC, Yahoo Hook Up in Massive Content Deal

yahoo ABC news

Finally some good news for Yahoo after a spate of tales of woe encompassing declining traffic and the high-profile departure of former CEO Carol Bartz last month.

The second-banana search engine has inked a fairly large content deal with ABC to feature much of the latter’s content in its news section and the “strategic content alliance,” which kicked off today, is expected (by the companies involved) to reach 100 million viewers each month. An interview of President Obama with George Stephanopoulos was simultaneously streamed on both ABCNews.com as well as Yahoo just before 3 PM on Monday.

In reference to the deal, executive VP of  “Americas at Yahoo” Ross Levinsohn said:

“Yahoo! is committed to building the richest set of premium and personalized content experiences for our users. Our deep collaboration with ABC News further strengthens Yahoo! as the No. 1 online news source, greatly enhancing our already robust news content.”

Levinsohn continued:

“ABC News and Ben Sherwood’s vision is completely symbiotic with ours; together we can create highly engaging experiences for more than 100 million users a month that will set the standard for the industry.”

ABC News’ Ben Sherwood added:

“This relationship will give ABC News an unrivaled ability to reach across the Web, combining Yahoo!’s vast distribution and cutting-edge technology with our award-winning journalism… Going forward, we will greatly expand this leadership by building a connection with a whole new online audience.”

Under the terms of the deal, both sites will maintain editorial control of their own domains, but teams will work in concert in Los Angeles, Washington DC and New York to co-produce stories.