Content|September 20, 2011| Author: James Johnson|Tags: ,

Tim Armstrong Announces Big Ambitions At AOL: We Want To Be Number 3!

AOL CEO Tim Armstrong

Following quite a bit of controversy over the Arianna/Arrington feud AOL CEO Tim Armstrong had a message for his company’s shareholders “Our goal right now is to become the No. 3 player.

Speaking at a Q&A session at the Goldman Sachs Communacopia conference on Tuesday Armstrong revealed that his “Beat the Internet” message from last year has been toned back as the company reorganizes their efforts.

Armstrong was speaking about display advertising, the company’s main focus and said in response to his number 3 remark:

“That doesn’t sound very ambitious but in reality it’s ambitious because being the No. 3 player at that table is a unique place to occupy.”

Currently AOL is number five on the top internet portal list for display advertising with $522 million, the company’s ahead of AOL include

  • 4. Microsoft ($602 million)
  • 3. Google ($1.1 billion)
  • 2. Yahoo ($1.6 billion)
  • 1. Facebook ($2.2 billion)

When asked if upcoming launches were going ahead as planned (Arianna Huffington said earlier this year they would launch in 12 countries) Armstrong revealed:

“We’re actively right now looking at a couple other countries. We have three on our radar screen. Depending on how it goes over the next month or so, we’ll probably launch in other countries by the end of the year.”

In the meantime Armstrong stayed away from the TechCrunch controversy, only saying that “Mike Arrington is a very good entrepreneur.”

Do you think AOL can climb into the top 3 display advertising portals on the internet.