OnTheSnow and SkiReport will be merged for the forthcoming winter ski season, delivering a combined audience of 12 million unique visitors a year.
The acquisition would appear to be primarily focused on mobile, with Skireport delivering the company an additional 860,000 mobile application users with an estimated 54 million in screen impressions, to create a total mobile application base of 945,000 users.
“This acquisition positions us well to take advantage of the strong growth we are seeing in mobile platforms around the world,” Chad Dyer, global managing director of Mountain News Corporation, said in a statement. “The SkiReport mobile user base coupled with our powerful online portal instantly makes OnTheSnow the market share leader in reaching skiers and snowboarders through all channels in North America, creating both a terrific user experience and an excellent opportunity for our advertising partners.”
Along with ski reporting, both sites offer a range of news and video.