The Wall Street Journal on Wednesday announced the launch of ‘WSJ Live’ a new offering that brings an increased amount of daily streaming news to the network.
The application allows WSJ users to access free video-based content via their iPad, through cross platform home theater PC system Boxee and while accessing various internet connected TVs.
WSJ Live will also be available on other systems in the coming weeks, systems that include Hulu, Hulu Plus, Roku and Google TV.
Speaking about the system in their press release, general manager of the Wall Street Journal Digital Network Alisa Bowen said:
“This is the latest evolution of our ‘Journal Everywhere’ strategy, an initiative that is particularly original because of the innovative advertising opportunities we’re opening up across so many new distribution platforms.”
Advertisers will be able to take advantage of the system with pre-roll and mid-roll ads that run 15 and 30 seconds each.
The company’s further move into multimedia offerings outside of print places them in competition with the likes of Fox News, MSNBC, CNN and other outlets that provide digital print and multimedia offerings. Throw in the fact that the service is free and it could be an alluring option for advertisers and readers.