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The rollout of Netflix’s popular streaming video service in several Latin American countries has begun, the company announced this week in a post on their company blog.
The market expansion has been public knowledge since July, and the company inked a deal last month with Spanish-language network Telemundo to stream 1,200 hours of its popular content each month to subscribers- including the popular Latin soap La Reina del Sur (The Queen of the South.) While Latin market customers will be provided with the same essential pricing and service structure their North American cousins enjoy, no plans to provide the market with physical media have been hinted at.
In the blog post, Netflix’s Vice President of User Experience and Design Rochelle King had this to say about the process of bringing the streaming giant to the region:
We’ve licensed thousands and thousands of hours of feature films, classic favorites, gripping telenovelas, documentaries and kids shows we know you’ll enjoy. We’ve been testing and figuring out the right internet architecture to make sure the quality and speed of the Netflix streaming experience is the best it can be. And we’ve been training people locally to deliver the excellent customer support Netflix is known for in the U.S. and Canada.
Users in the region will be able to view content in Spanish, Portuguese and English. The rollout began Monday in Brazil, and will spread to an additional 42 countries in the region over the next week.
