|| Author: Kim LaCapria|Tags: ,

Yahoo Wagers on iPad, Competes With Flipboard With ‘Livestand’ Launch

yahoo livestand

After a delay, Yahoo has finally launched its Flipboard competitor Livestand, bringing much of the company’s copious content to the iPad.

Like Flipboard before it, the app is tailored to take the content from across Yahoo’s third-party content network to create a “visually stunning and deeply personalized digital experience tailored to each person’s interests and passions.” Livestand not only joins Flipboard in the customized, magazine-style reader space, but also AOL’s Editions, a similar app launched in the summer and closely mimicking a standard magazine.

Senior director of Yahoo Mobile Cris Pierry commented on parlaying web traffic to app subscribers:

“We have 630 million users who come to Yahoo on a monthly basis, and we noticed that our users are going more and more mobile. What Livestand is designed to do is to facilitate that transition from the PC to mobile [so they still] have a compelling way to consume content from Yahoo.”

Among the app’s features are My Library (listings of topics and specific sources), Personal Mix (a magazine based on your tags), Yahoo Today (daily news exclusive to Livestand), News for You (headlines specific to your interests) and a Content Guide. ABC News, Parenting, Forbes and Interlink Media are among the content providers contributing to Livestand.