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Mashable Extends Editorial Content: Launches Entertainment Section, Announces Promotions

Mashable Navigation Bar with Entertainment

Social media news reporting website Mashable on Tuesday announced the creation of a new site section Mashable Entertainment, an offering sponsored by Samsung Mobile.

According to Mashable founder and CEO Pete Cashmore:

“We’ve spent the last year growing our coverage of entertainment and global events, reporting on how technology and social media are altering these areas of culture and society,” while he added, “We’ve decided it’s the right time to give them a permanent place on our homepage – right next to our trademark social media, business, and technology coverage.”

With his announcement Cashmore has promoted Adam Ostrow to the position of senior vice president of content and executive director, while tech journalist Lance Ulanoff has been named editor-in-chief.

Speaking of their new positions Cashmore announced:

“We’re thrilled to have Lance join us as editor in chief. As we expand our editorial coverage, his leadership and experience will empower our newsroom to cover new ground, while maintaining the unique Mashable perspective that our community values,”  while adding, “Lance’s appointment allows long-time Mashable editorial leader, Adam Ostrow to move into the position of executive editor where he will continue to lead editorial strategy.”

Ostrow has been the sites editor in chief since 2007, growing the site tenfold to 15 million unique visitors per month. Ulanoff is no slug in the industry either with more than 25 years in journalism, including his time as editor in chief at PCMag.com.

Users to the site will also notice a new navigation bar at the top of the site which features five main sections, all covering the five major topics the site is now covering in the world of social media.

Outside of “Entertainment” the new navigation options include:

Social Media: Chronicling how key products and services within the social media space (Facebook, Twitter, YouTube, LinkedIn, Foursquare, etc.) are evolving and how users can get the most out of them.

Tech: Providing news, reviews and forecasts on the hardware, software and services that dictate what’s possible in digital.Mashable’s San Francisco bureau chief Chris Taylor continues to lead coverage of technology on the site.

Business: Reporting on key companies in the digital space are evolving and how major brands are utilizing social media and technology to advance marketing initiatives, deliver more engaging customer service and create new revenue opportunities.Mashable’s business editor Todd Wasserman continues to lead coverage in this section.

US & World: Communicating the role that technology is playing in an increasingly connected world, including current events, politics, social good and culture.

The new navigation also includes the “My Stories” tab from Mashable Follow, bringing personalization to the front of the site forMashable readers.

Check out the new Mashable setup and let us know what you think.