|| Author: Kim LaCapria|Tags: , ,

EW Scripps to Add Live Streaming to Mobile in All Markets

The EW Scripps Company has announced plans to bring mobile video streaming of live TV to all nine of its markets in the US.

The platform- which “works very simply,” the company says in a press release- allows users to download an app of their “favorite Scripps station.” During instances of breaking news or weather events, the app will prompt users to view the live streaming broadcast available through the interface. A live media player will open, streaming either on-air content or exclusive app coverage unique to the stream. Push notifications and SMS or email alerts will be utilized to alert app users to events to which they may want to tune in.

In the press release, Scripps’ VP of interactive for the television division Adam Symson commented:

“When it comes to delivering news and information, we already own live coverage on television and the Web. That’s what our audiences have come to expect of us. This move brings that level of commitment to the exploding smartphone and tablet consumer space. We’ll now close the gap and aggressively deliver live continuous coverage to the massive and growing on-the-go audience.”

The apps will debut at varying times in September depending on market, and will be available to users of iPod, iPhone and iPad as well as users on BlackBerry and Android.